35 YouTube Statistics That Marketers Can’t Ignore in 2023

YouTube Statistics & Facts

  • YouTube is not only the 2nd largest search engine but also the 2ndmost visited website after Google.
  • YouTube is available in over 100 countries with content available in 80 different languages.
  • There are 122+ million active YouTube users every day.
  • With over 2 billion active monthly users, YouTube is the world’s most popular video platform.
  • Studies show that 47% of people have found that watching online videos has helped them cope with personal issues.
  • YouTube Music and YouTube Premium together have over 50 million subscribers globally.
  • Among 1M+ people are subscribed to YouTube TV in the US.
  • YouTube users watch around 70% of the videos that are recommended by its algorithm.
  • YouTube is a popular resource for discovering new brands and products because 90% of consumers use YouTube to find them.
  • 51% of YouTube users in the US see it as a place to improve their knowledge.
  • Out of all YouTube users, 45% are female and 55% are male.
  • According to research, around 78% of US male adults and 68% of female adults use YouTube.
  • India had the largest YouTube audience by far with 467 million users, who were engaging with the popular social video platform.
  • Outside the US, 89% of YouTube users come from there.
  • Nearly three-quarters of all millennials and 77% of Gen Zs visit YouTube on a regular basis.
  • In the United States, 95% of 18-29-year-old people use YouTube.
  • YouTube is a popular place for children to watch videos, with 81% of American parents allowing their kids to do so.
  • In terms of popularity, YouTube ranks second after Instagram for influencer marketing.
  • YouTube is a major platform for advertisers and 70% of viewers have made purchases after viewing a brand.
  • Almost 90% of video marketers use YouTube as the leading platform for their videos.
  • 11% of B2B marketers use YouTube as a tool to promote their content.
  • 62% of marketers plan to increase their spending on video ads on YouTube.
  • 90% of YouTube’s revenue is generated by ad sales.
  • The number of channels earning $100,000+ a year has increased by 40%.
  • Videos can earn $5 per 1,000 views.
  • 55% of global marketers use YouTube for their marketing.
  • YouTube generates 11.2% of Google’s revenues from advertising in 2023.
  • 51% of YouTube creators have expressed creativity as their main goal.
  •  “Me at the zoo” is the first video uploaded on YouTube on April 23, 2005.
  • Over 70% of YouTube watch time comes from mobile phones.
  • 720,000 hours of video are uploaded to YouTube on a daily basis.
  • YouTube users watch over 1 billion hours of video regularly.
  • On YouTube, only 28% of videos from popular channels are in English.
  • 15 billion YouTube shorts are watched on a daily basis.
  • According to Google’s report, the top two reasons viewers watch videos on Youtube are relaxation and entertainment.

YouTube is the second-largest search engine in the world, after Google. With over 2 billion active users and more than 500 hours of video uploaded every minute, it’s no wonder that marketers are turning to YouTube as a powerful marketing tool. 

In this post, we’ll share 35 YouTube statistics that marketers can’t ignore in 2023. These stats will help you understand how and why YouTube is such an important marketing channel and how you can use it to reach your target audience. Read On!

General YouTube Stats

1. YouTube is not only the second largest search engine but also the second most visited website after Google.

(Source: Tubics)

For years, YouTube has been considered a powerful platform for marketing. But its importance as a marketing tool may have peaked in 2017 when it became not only the second largest search engine in the world but also the second most visited website after Google. With over 2 billion active users and more than 500 hours of video uploaded every minute, YouTube is a goldmine for marketers looking to reach their target audience. 

And that’s not even taking into account the fact that YouTube is owned by Google, which means that videos are favoured on search engine results pages. With viewership and engagement continuing to grow, it’s clear that YouTube should be a key part of any marketer’s strategy in 2023.

2. YouTube is available in over 100 countries with content available in 80 different languages.

(Source: Oberlo)

According to the study, YouTube is available in over 100 countries with content available in 80 different languages. YouTube viewers come from all around the world, making it a valuable platform for reaching a global audience.

The website also offers localized versions in select countries, providing even more opportunities to target specific audiences. Additionally, YouTube offers subtitles and closed captions in a variety of languages, making it possible to reach viewers who may not be able to understand the language of the video.

3. There are 122 million active YouTube users every day.

(Source: Backlinko)

Did you know that there are 122 million active YouTube users every day? That’s a lot of people! And it’s not just a teenage thing anymore. In fact, the majority of users (55%) are aged 18-49. 

So, if you’re targeting millennials, YouTube is definitely the place to be. Plus, with video content becoming more and more popular, it’s only going to continue to grow in the years to come. So don’t wait! Start planning your YouTube strategy today.

4. With over 2 billion active monthly users, YouTube is the world’s most popular video platform.

(Source: Global Media Insight)

YouTube is the most popular video platform in the world. With over 2 billion active monthly users, it’s no wonder that businesses are turning to YouTube to reach new audiences

YouTube offers a variety of ways to reach your target audience, including ads, organic content, and sponsored content. Plus, with the launch of YouTube TV, you can now reach even more viewers with live streaming content.

5. Studies show that 47% of people have found that watching online videos has helped them cope with personal issues.

(Source: Renderforest)

According to a recent survey, 47% of people have found that watching online videos has helped them cope with personal issues. Whether it’s a makeup tutorial on how to cover up a blemish, or a vlogger discussing their struggles with mental health, YouTube can be a great resource for finding information and support. 

In fact, many people find that watching videos is a more informal and comfortable way to learn than reading articles. With over 2 billion users and 500 hours of video being uploaded every minute, YouTube is undoubtedly one of the most popular online platforms. So whatever your interests or concerns may be, it’s likely that there’s a video about it on YouTube.

6. YouTube Music and YouTube Premium together have over 50 million subscribers globally.

(Source: The Verge)

YouTube Music and YouTube Premium are two popular streaming services offered by YouTube. Together, they have over 50 million subscribers globally. YouTube Music is a music streaming service that offers ad-free music streaming, as well as downloads and offline playback. 

YouTube Premium is a subscription service that offers ad-free streaming of all videos on YouTube, background playback of videos, and access to original YouTube programming. Both services offer a great selection of content and have become very popular among users.

7. Among 1M+ people are subscribed to YouTube TV in the US.

(Source: Bloomberg)

The statistics show that YouTube TV now has over 1 million subscribers in the United States. YouTube TV is a live TV streaming service that lets you watch your favourite network and cable TV channels online. 

With YouTube TV, you can enjoy watching live sports, news, and events, as well as your favourite TV shows and movies. You can also record your favourite shows to watch later. 

8. YouTube users watch around 70% of the videos that are recommended by its algorithm.

(Source: CNET)

YouTube users watch around 70% of the videos that are recommended by its algorithm. This number is even higher for users who have been watching YouTube for a long time. 

The algorithm takes into account a user’s watch history, video likes, and video shares in order to recommend videos that the user is likely to enjoy. This means that the more you watch and engage with YouTube, the more accurate the recommendations will be.

YouTube User and Demographics Stats

9. YouTube is a popular resource for discovering new brands and products because 90% of consumers use YouTube to find them.

(Source: Oberlo)

YouTube is a popular resource for discovering new brands and products. A recent study found that 90% of consumers use YouTube to find them. This is likely because YouTube is free, convenient, and engaging. 

Users can watch product reviews, makeup tutorials, and unboxing videos to learn more about a product before making a purchase. In fact, 72% of shoppers who watch a brand’s videos are more likely to buy something from that brand. So if you’re looking to promote your brand or products, YouTube should be at the top of your list.

10. 51% of YouTube users in the US see it as a place to improve their knowledge.

(Source: Pew Research Center)

YouTube is more than just a place to watch funny cat videos or music videos. According to a recent study, 51% of YouTube users in the US see it as a place to improve their knowledge. In other words, people are turning to YouTube for information and education. This is especially true for millennials, who make up the majority of YouTube users. 

In fact, another study found that 85% of millennials use YouTube to help them make decisions about what to buy. So whether you’re looking for cooking tips, gardening advice or just want to learn more about your favorite hobby, YouTube has you covered.

11. Out of all YouTube users, 45% are female and 55% are male.

(Source: Data Reportal)

YouTube is a popular video-sharing website where users can upload, view, and share videos. According to stats from January 2022, out of all YouTube users, 45% are female and 55% are male. The majority of users (55%) are in the 18-49 age range, while 89% of users are from outside of the United States.

12. According to research, around 78% of US male adults and 68% of female adults use YouTube.

(Source: InVideo)

YouTube is one of the most popular websites in the world. In fact, according to research, around 78% of US male adults and 68% of female adults use YouTube. That’s a whole lot of people! 

The popularity of YouTube is no mystery. It’s a great place to find entertaining and informative videos on just about any topic. You can watch movies and TV shows, learn how to do new things, or just listen to music. YouTube is also a great way to stay connected with friends and family.

13. India had the largest YouTube audience by far with 467 million users, who were engaging with the popular social video platform.

(Source: Statista)

The data shows that India had the largest YouTube audience by far in 2023, with 467 million users. Compare that to the United States, which came in second with a comparatively meagre 240 million users and Indonesia came in third, with 127 million users watching content on YouTube.

That’s a lot of engagement! Clearly, YouTube is still one of the most popular social media platforms around- and it doesn’t seem to be slowing down anytime soon.

14. Outside the US, 89% of YouTube users come from there.

(Source: Renderforest)

YouTube is a global platform, but it’s especially popular in certain countries. Did you know that 89% of YouTube users come from outside of the United States? In fact, many countries have more YouTube users than US citizens. India, for example, has over 467 million YouTube users – more than the US (240 million). 

So what do these countries have in common? They’re all global powerhouses with large, diverse populations. And YouTube is the perfect platform for reaching and engaging with these audiences.

15. Nearly three-quarters of all millennials and 77% of Gen Zs visit YouTube on a regular basis.

(Source: Renderforest)

YouTube is one of the most popular online destinations for millennials and Gen Zs. A recent study found that nearly three-quarters of all millennials and 77% of Gen Zs visit YouTube on a regular basis. That’s a lot of people! 

The site is a great resource for entertainment, information, and education. For brands, YouTube is a valuable platform for reaching and engaging with these coveted demographics.

16. In the United States, 95% of 18-29-year-old people use YouTube.

(Source: Pew Research Center)

Did you know that 95% of 18-29 year-olds in the United States use YouTube? It’s the second most popular social media platform (after Facebook) and it’s especially popular with millennials. Why do they love it so much? YouTube is a great way to express yourself, connect with friends and learn new things. 

You can watch videos on any topic imaginable, from makeup tutorials to critiques of the latest blockbuster movie. Plus, there are tons of channels dedicated exclusively to fashion, beauty, cooking, travel and everything in between. If you’re looking for a great online video platform, YouTube is definitely worth checking out.

17. YouTube is a popular place for children to watch videos, with 81% of American parents allowing their kids to do so.

(Source: New York Magazine)

YouTube is a popular destination for kids to watch videos. In fact, 81% of American parents allow their children to watch videos on the site. But with so much content available, it can be hard to know what’s safe and appropriate for your child. So firstly, you have to use the YouTube Kids app whenever possible. The YouTube Kids app has been designed specifically for children and features curated content that is appropriate for kids.

Second, use the safety features that YouTube provides. These features allow you to restrict which channels your child can watch, set time limits for how long they can watch, and more. Finally, talk to your kids about what they’re watching on YouTube. Explain why some videos are inappropriate for children, and help them distinguish between legitimate channels and those that are created solely for children’s entertainment.

YouTube Marketing and Revenue Stats

18. In terms of popularity, YouTube ranks second after Instagram for influencer marketing.

(Source: Renderforest)

YouTube is one of the most popular video-sharing platform in the world. With over 2 billion active monthly users, YouTube is the second most popular platform for influencer marketing after Instagram.

That’s why it is a great platform for businesses and organizations. So if you’re looking to reach a large audience with your brand, YouTube should be one of your go-to platforms.

19. YouTube is a major platform for advertisers and 70% of viewers have made purchases after viewing a brand.

(Source: Sprout Social)

YouTube is a powerful marketing tool for brands. With over 2 billion active users, it’s no wonder that 70% of viewers have made a purchase after watching a brand’s video. What’s even more impressive is that YouTube users are spending hours a day on the platform. 

That’s a lot of time for your brand to reach them and make an impression. So if you’re looking to expand your reach and attract new customers, YouTube should be at the top of your list!

20. Almost 90% of video marketers use YouTube as the leading platform for their videos.

(Source: WordStream)

YouTube continues to reign as the top platform for video marketing, with almost 90% of respondents indicating that they use it for this purpose. This is not particularly surprising, given the wealth of features and capabilities that YouTube offers. For starters, YouTube is completely free to use, which makes it an appealing option for budget-conscious businesses. It also has a massive user base, with over 2 billion active users as of January 2022. 

This reach gives businesses a great opportunity to reach a large audience with their videos. Additionally, YouTube offers a wide range of features and capabilities that allow businesses to create engaging and effective videos. 

21. 11% of B2B marketers use YouTube as a tool to promote their content.

(Source: Renderforest)

B2B marketers are slowly coming around to the idea of using YouTube as a content promotion tool. While it’s still not as popular as some of the other channels, such as email or LinkedIn, 11% of B2B marketers are using YouTube to promote their content. 

That number is sure to grow in the coming years, as more and more people see the value in using videos to engage with their audiences. What’s great about YouTube is that it’s a very visual platform, and viewers are more likely to watch a video than read an article. That means you can pack a lot of information into a short video, which is perfect for busy professionals.

22. 62% of marketers plan to increase their spending on video ads on YouTube.

(Source: Salesforce)

According to a study by Salesforce, 62% of marketers plan to increase their spending on video ads on YouTube in the next 12 months. That’s because the video is one of the most engaging and effective forms of advertising. 

YouTube is the world’s second-largest search engine, so it’s a great place to reach your target audience. In addition, YouTube offers a wide range of targeting options so you can reach your ideal customer. And because people are increasingly watching videos on their phones, YouTube is a great way to reach potential customers on the go.

23. 90% of YouTube’s revenue is generated by ad sales.

(Source: Tubics)

Video sharing site YouTube is a powerhouse when it comes to generating revenue. In fact, 90% of the site’s revenue comes from ad sales. This is thanks, in part, to the millions of people who use the site to watch videos every day.

The popularity of YouTube means that advertisers are eager to get their messages in front of potential customers, and YouTube is more than happy to oblige. With such a large audience and an effective advertising platform, it’s no wonder that YouTube is a major money-maker.

24. The number of channels earning $100,000+ a year has increased by 40%.

(Source: Tubics)

According to a new report from Tubics, the number of channels earning $100,000 or more in annual advertising revenue has increased by 40% in the past year. The study found that the number of channels earning six figures has grown from 16,000 to 22,000 in the past year. 

In addition, the top 1% of creators now earn a majority of YouTube’s ad revenue. This underscores the importance of creating high-quality content if you want to make money on YouTube.

25. Videos can earn $5 per 1,000 views.

(Source: Influencer Marketing Hub)

Did you know that you can make a lot of money from your YouTube videos? Advertisers will pay you to run ads on your videos, and you can also earn money from affiliate links and product placements. 

The amount you earn per 1000 views varies depending on a number of factors, but most creators earn anywhere from $1 to $5. Keep in mind that the more viewers you have, the more money you can make. So start uploading those videos and start cashing in!

26. 55% of global marketers use YouTube for their marketing.

(Source: HubSpot)

YouTube is a powerful marketing tool. It’s one of the most-used social media platforms and it’s especially popular with millennials. A recent study found that 55% of global marketers use YouTube for their marketing. That’s because YouTube is an incredibly versatile platform. 

You can use it to produce engaging video content, reach a larger audience, and drive traffic to your website. In addition, YouTube is a great way to connect with your customers and create a community around your brand.

27. YouTube generates 11.2% of Google’s revenues from advertising in 2023.

(Source: Statista)

Google purchased YouTube for $1.65 billion in 2006. At the time, it was the largest purchase in Google’s history. And it was a smart move. Today, YouTube is one of the most popular websites on the internet. Not only does it have more than 2 billion users, but it also generates 11.2% of Google’s revenues from advertising. That’s a lot of money! 

In fact, YouTube is now the second-largest source of revenue for Google, after search advertising. So what makes YouTube so popular? There are a number of reasons. First, its vast library of content is unmatched. Users can find videos on any topic imaginable. Second, YouTube is a great platform for engaging with content. Users can comment on videos, share them with friends, and even create their own channels. 

28. 51% of YouTube creators have expressed creativity as their main goal.

(Source: Influencer Marketing Hub)

A recent study found that a majority of YouTubers (51%) see creativity as their main goal on the platform. Other goals include: entertaining (21%); teaching (13%); and inspiring/motivating others (10%). 

This is great news for brands who are looking to work with YouTube creators, as it demonstrates that a majority of them are driven by creativity. When collaborating with a creator, be sure to tap into their creative side and let them run with it. You may be surprised by the amazing results.

YouTube Video Statistics

29. “Me at the zoo” is the first video uploaded on YouTube on April 23, 2005.

(Source: CNN Business)

YouTube is the go-to place for online video content. It was founded in 2005 by three former PayPal employees who wanted to create a site where users could upload and share videos. The first video ever uploaded to YouTube was “Me at the zoo” on April 23, 2005. The video features co-founder Jawed Karim at the San Diego Zoo. 

In the first few years of its existence, YouTube was dominated by amateur users who shared short, homemade videos. However, in 2006, CNN started using YouTube as a source for video content and the site began to grow rapidly. Today, YouTube has over 2 billion users and more than 500 hours of video are uploaded to YouTube every minute.

30. Over 70% of YouTube watch time comes from mobile phones.

(Source: Oberlo)

Did you know that over 70% of YouTube watch time now comes from mobile devices? And that’s not just in the US – it’s a global trend. In fact, over 60% of watch time in countries like India, Brazil, Indonesia and Thailand comes from mobile devices. 

So what does that mean for content creators? It means that you need to make sure your videos are mobile-friendly! That doesn’t just mean optimizing for portrait mode – it also means making sure your content is easy to consume on a small screen, with minimal scrolling and no load times.

31. 720,000 hours of video are uploaded to YouTube on a daily basis.

(Source: Statista)

YouTube is a video-sharing website where users can upload, share, and view videos. As of February 2020, YouTube has over 2 billion active users and over 500 hours of content are uploaded to YouTube every minute. That’s 30,000 hours of video uploaded every hour! 

In addition, 720,000 hours of video are uploaded to YouTube every day. With so much content being added to YouTube every day, it can be difficult to stand out and get your videos seen. But with the right strategies, you can make your YouTube videos successful.

32. YouTube users watch over 1 billion hours of video regularly.

(Source: TechCrunch & Backlinko)

Did you know that YouTube users watch over 1 billion hours of video every day? That’s equivalent to nearly one-third of the total internet bandwidth for the day! And it’s not just kids watching videos anymore. 

According to the data from Backlinko, people between the ages of 18 and 49 watch more YouTube videos than any other age group. So what are people watching? The top 5 most popular categories of content are music, comedy, gaming, news and trailers.

33. On YouTube, only 28% of videos from popular channels are in English.

(Source: Pew Research Center)

If you’re looking for videos on popular topics, you’re more likely to find them in English. However, that doesn’t mean that other languages are absent from YouTube. A recent study found that while English is the most commonly spoken language on YouTube, only 28% of videos from the top 100 channels are in English. 

This is likely due to the international appeal of YouTube and its ability to reach a diverse audience. In fact, the next most commonly spoken languages are Spanish and Portuguese, with 9% and 7% of videos respectively.

34. 15 billion YouTube shorts are watched on a daily basis.

(Source: Republic World)

YouTube is one of the most popular websites on the internet. In fact, according to recent stats, it’s estimated that around 15 billion YouTube shorts are watched on a daily basis. What makes this platform so popular? There are a number of reasons. For starters, YouTube is a free platform, making it accessible to everyone. 

It’s also incredibly easy to use; all you need is an internet connection and a device that can play videos (e.g., computer, phone, tablet). And last but not least, there’s an endless amount of content to watch, from cooking tutorials to makeup tips to funny cat videos. YouTube is the perfect destination for anyone who wants to learn something new or just kill some time.

35. According to Google’s report, the top two reasons viewers watch videos on Youtube are relaxation and entertainment.

(Source: Google)

YouTube is a powerful platform that can be used for a variety of reasons. The top two reasons viewers watch videos on YouTube are relaxation and entertainment. Whether people are looking for a way to relax after a long day or they want to find a new show to watch, YouTube has something for everyone. 

In addition to providing entertainment and relaxation, YouTube can also be used as a source of information and education. There are countless tutorials on every topic imaginable, and businesses can use YouTube to share their message with the world.

Conclusion

As YouTube continues to grow, it becomes an increasingly important platform for marketers. These stats highlight some of the key trends to keep in mind as you plan your marketing strategy for 2023. Keep in mind that video is becoming an increasingly important medium, and make sure to create content that is engaging and relevant to your target audience.

If you like the article then do share it with your friends and family so that they can also know the latest facts and stats of YouTube.

Sources

TubicsOberloBacklinkoGlobal Media Insight
RenderforestThe VergeBloombergCNET
StatistaPew Research CenterData ReportalInVideo
OberloRenderforestPew Research CenterNew York Magazine
Sprout SocialWordStreamRenderforestSalesforce
TubicsInfluencer Marketing HubHubSpotStatista
BacklinkoCNN BusinessOberloStatista
TechCrunchPew Research CenterRepublic WorldGoogle

Leave a Comment